Experian has acquired comparison-shopping site PriceGrabber.com for approximately $485 million – making it on par with Scripps’ buyout of Shopzilla and slightly less than eBay’s purchase of Shopping.com, I believe. (Experian earlier bought LowerMyBills.com.)
Correct me if I’m wrong, but I believe this leaves NexTag as the last major comparison-shopping Web site that has yet to be acquired – and it seems unlikely they will be, given that everyone who wants one now has one. Mind you, NexTag also offers a service that competes with LowerMyBills.com (LMB) and even uses the same Flash-based rich media ads as LMB where all fifty states are depicted on a map inviting people to compare mortgage rates. The obvious potential buyer for NexTag then is either credit bureaus TransUnion or Equifax, or even more broadly, data collectors and warehousers ChoicePoint or Acxiom.