Daum confirms it’s in negotiations to buy Lycos

As I had speculated in an earlier post before any news organization, South Korea-based Daum Communications has confirmed it is the winning bidder for Barcelona, Spain-based Terra Networks’ Lycos Inc. division. The boards of directors of both Terra and Daum have reportedly agreed to the sale. All that remains is haggling over the exact price and other contractual niceties, according to this report from CNET Networks’ Silicon.com property.

The price is said to be in the range of $95 and $115 million U.S., above Lycos’ assessed book value of $90 million. Still, it’s considerably less than the all-stock $12.5 billion merger deal that combined Terra and Lycos into what was promised as “one global Internet powerhouse” in May 2000. Instead, four years later, Terra has had to write down almost $12.4 billion from the merger. Moreover, the Lycos portal is a second-tier, has-been Web portal that isn’t even in the top 10 most visited properties according to the June Web traffic reports from Nielsen//NetRatings and comScore Networks.

It’s worth noting that Terra’s 32.1 stake in Lycos Europe, a completely separate entity, is not part of the deal. However, here’s a look at the loot Daum takes back with it on the boat back to South Korea: Angelfire, Gamesville, HotBot, Lycos Mail, Lycos People Search, Matchmaker, Quote.com, Raging Bull, Sonique, Tripod, both Wired magazine and Wired News, plus numerous Lycos branded, targeted e-commerce Web sites.

Very interesting, indeed.

2 thoughts on “Daum confirms it’s in negotiations to buy Lycos

  1. Wow, I never thought of it. The positioning and style of the letters is extremely similar, but the colours are not the same.

    Oh well. I think any change in ownership of Lycos is a good thing. It needs some fresh management. 😉


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s